inQueldi san siro
InQueldi san siro is a game for tennagers that live in San Siro, one of Milan’s suburbs. It is supported by an application that allows the user to explore their neighborhood through play, creativity and content creation
Date
2021
Domain
2021
Domain
UX/UI Design / User Research / Branding
Academic Project
Politecnico di Milano
BA Communication Design, 3rd year
Process and Research
The research and interviews carried out in the suburbs of Milan revealed the great disadvantage of young people living in the periphery. They have less chance of developing their talents, passions, and interests, as well as being judged and underestimated only for their neighborhood
of origin.
of origin.
From these interviews, we concluded that one of the problems common to all areas is the lack of meeting places and activities that entertain young people. In fact, in their free time, they are often forced to move from their neighborhood to more central areas with more things to do.
San Siro, Milan
Of all the suburbs where it could be built, we decided to start with San Siro because it is a problematic area, but not considered as such due to its position relatively close to the center and the presence of the stadium, which instead creates a large social divide within it. Furthermore, precisely for this belief, there are not many initiatives active in the area compared to other neighbourhoods.
Solution
The solution for this problem was translated into a game based on educative challenges. This game is supported by an application and along with that, to support its disclosure, an advertisement campaign was also developed
